Training material only. Not marketing material and not for consumer distribution. Scripts are starting points to adapt to your carrier, state, and current CMS rules — not verbatim consumer-facing copy. Not legal, compliance, or enrollment advice. Always defer to current CMS guidance, your FMO's compliance team, and your carrier certifications. See disclaimers.
T65 first conversation — warm referral
For T65s referred by a family member, CPA, or existing client.
Social proof. Lead with WHO sent you, not what you sell. The referral source is your trust shortcut — use it twice.
First call to a T65 you were referred to. Within 24 hours of getting the name.
Hi, is this {{client_first}}? Hi {{client_first}}, this is {{agent_name}} from {{agency}}. [Referrer's name] asked me to give you a call — they mentioned you've got Medicare coming up and wanted to make sure you had somebody who'd actually walk you through it.
I'm not calling to sell you anything today. I help people figure out which Medicare path fits — Original Medicare plus a supplement, or a Medicare Advantage plan — based on your doctors, your prescriptions, and how you like to use insurance.
Could we put 30 minutes on the calendar? You don't need to decide anything on the call. By the end you'll just know your options.Placeholders to replace
{{client_first}}— Client's first name{{agent_name}}— Your full name{{agency}}— Your agency or DBA
- Scope of Appointment (SOA) must be on file BEFORE any marketing appointment discussing specific plans.
- Required disclaimer when not representing all plans in the area: 'We do not offer every plan available in your area. Currently we represent [#] organizations which offer [#] products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local SHIP to get information on all of your options.'
Inspiration & starting point only. Verify against your carrier, state, and current CMS rules before use. See our disclaimers.
Sources
Reviewed Jul 15, 2026 · GoAEP editorial- 42 CFR §422.2264(c)
Scope of Appointment documentation before a marketing appointment.
- 42 CFR §422.2267
Required materials and disclaimers, including the multi-plan disclaimer language.
- CMS Medicare Communications & Marketing Guidelines
Master CMS guide for MA and Part D communications and marketing.
- 42 CFR §422.2260 – §422.2274
MA marketing standards (Subpart V).
Not marketing material. Not for consumer distribution. CMS rules evolve — verify against current guidance before use.
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