Training material only. Not marketing material and not for consumer distribution. Scripts are starting points to adapt to your carrier, state, and current CMS rules — not verbatim consumer-facing copy. Not legal, compliance, or enrollment advice. Always defer to current CMS guidance, your FMO's compliance team, and your carrier certifications. See disclaimers.
AEP plan review — existing client
Open the conversation in 15 seconds, set the appointment in under 2 minutes.
Authority + reciprocity. You've already served them — anchor on the relationship before the offer. Frame the review as something you do FOR them, not TO them.
October 1 – December 5. Existing clients you've enrolled in any prior year.
Touch 1 of the 7-touch AEP sequence (day 0).
Hi {{client_first}}, this is {{agent_name}} from {{agency}} — your Medicare advisor. Do you have about 90 seconds?
Every year around this time I personally check in with the people I help, because plan benefits and costs change for {{plan_year}} — sometimes a lot. There's nothing wrong with your current plan, this is just the once-a-year window I have to look.
I'd love to put 20 minutes on the calendar to compare what you have today against what's available for {{plan_year}}. If you're still on the best fit, I'll tell you and you keep what you have. If something fits better, you decide. Either way you'll know.
Does earlier in the week or later work better for you?Placeholders to replace
{{client_first}}— Client's first name{{agent_name}}— Your full name{{agency}}— Your agency or DBA{{plan_year}}— Current plan year (e.g. 2026)
- Scope of Appointment (SOA) must be on file BEFORE any marketing appointment discussing specific plans.
- Calls discussing MA/PDP plan benefits must be recorded and retained 10 years (CMS marketing rule).
- Required disclaimer when not representing all plans in the area: 'We do not offer every plan available in your area. Currently we represent [#] organizations which offer [#] products in your area. Please contact Medicare.gov, 1-800-MEDICARE, or your local SHIP to get information on all of your options.'
Inspiration & starting point only. Verify against your carrier, state, and current CMS rules before use. See our disclaimers.
Sources
Reviewed Jul 15, 2026 · GoAEP editorial- 42 CFR §422.2264(c)
Scope of Appointment documentation before a marketing appointment.
- CMS TPMO Rule — Call Recording
Third-Party Marketing Organization requirements including call recording and 10-year retention.
- 42 CFR §422.2267
Required materials and disclaimers, including the multi-plan disclaimer language.
- CMS Medicare Communications & Marketing Guidelines
Master CMS guide for MA and Part D communications and marketing.
- 42 CFR §422.2260 – §422.2274
MA marketing standards (Subpart V).
Not marketing material. Not for consumer distribution. CMS rules evolve — verify against current guidance before use.
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