About
Helping agents
strategize their success.
GoAEP exists to help Medicare agents, agencies, FMOs, and IMOs navigate the technology, AI, and compliance shifts redefining their industry — presented by Lync, the parent brand behind Lync CRM, Lync Greetings, and LyncCIS.
The Medicare distribution market is in the middle of a quiet transformation. The agents and agencies who understand the shift early — and act on it — are the ones building the books that last decades, not seasons.
GoAEP is our contribution to that transformation: a year-round, vendor-neutral library of practical guidance — anchored by one major guide each year, expanded continuously between AEPs.
Lync builds the technology backbone that powers many of the strategies taught here. But the goal of this site isn't to sell software. It's to make the industry better — whether or not you ever become a Lync customer.
The Lync Ecosystem
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