1. Who We Are
Lync, LLC ("Lync," "we") operates GoAEP at goaep.com. Mailing address: 400 Travis St. Ste. 309, Shreveport, LA 71101. For any privacy request, email support@notice.goaep.com.
2. Information We Collect
Information you provide
- Identifiers: name, business email, phone, agency, NPN, role.
- Assessment and Strategy Guide responses (tech stack, AEP readiness, goals).
- Messages you send via contact, demo, or support forms.
Information collected automatically
- Device and browser metadata, IP address, referrer, pages viewed, timestamps.
- Cookies and similar technologies (see Cookies Policy).
Information from third parties
- Email deliverability data from Resend.
- Aggregated analytics from our hosting and observability providers.
3. How We Use Information
- Deliver requested resources — the 15-page guide, lessons, strategy reports, PDFs.
- Score assessments and generate personalized AI-assisted content.
- Operate, secure, and improve the Services.
- Send transactional and educational communications about GoAEP and Lync products.
- Comply with legal obligations and respond to lawful requests.
4. AI Processing & Third-Party Models
We use third-party AI providers to draft text, generate images, and produce personalized reports. Your submitted answers may be sent to those providers solely to fulfill your request. We do not knowingly submit sensitive PHI to AI models — do not paste PHI, SSNs, MBIs, or consumer-identifying Medicare data into the Services.
AskAEP chat logging. When you use the AskAEP assistant, we log each exchange (your prompt, the assistant's reply, detected topics, latency, and a coarse sentiment label) along with a salted SHA-256 hash of your IP address and a salted hash of a per-browser session identifier. Raw IP addresses are not stored. These logs are used only to monitor usage, fine-tune answer quality, and prevent abuse. Do not enter PHI or consumer-identifying Medicare data into the chat.
5. How We Share Information
- Service providers acting on our behalf — hosting (Cloudflare/ Lovable), database (Supabase), email (Resend), AI model providers, analytics.
- Lync Mainframe — when you submit a Strategy Guide or assessment, we deliver a signed event to our internal Lync platform so your follow-up can be fulfilled.
- Legal & safety — to comply with law, enforce our Terms, or protect rights, property, or safety.
- Business transfers — in connection with a merger, acquisition, or asset sale.
We do not sell your personal information for money.
6. Retention
We keep submission records for as long as needed to provide the Services and for a commercially reasonable period after, then delete or de-identify them. You may request earlier deletion (see Section 8).
7. Security
We use industry-standard safeguards (TLS in transit, access controls, audit logging, HMAC-signed webhooks). No system is perfectly secure; we cannot guarantee absolute security and you use the Services at your own risk.
8. Your Rights & Choices
Depending on where you live (e.g., California/CCPA, Colorado, Virginia, Connecticut, Utah), you may have the right to access, correct, delete, or port your personal information, or to opt out of certain processing. To exercise a right, email support@notice.goaep.com with the subject line "Privacy Request." You may also unsubscribe from marketing email at any time via the link in any message.
9. California Residents (CCPA / CPRA)
This section is our California notice at collection. In the last 12 months we have collected the following categories of personal information from California residents: identifiers (name, business email, phone, agency, NPN, role), commercial information (products and content requested), internet or network activity (pages viewed, referrers, device metadata), professional information (agency, role), and inferences drawn from the above (for example, AEP-readiness scoring). We collect these categories for the business purposes described in Section 3 above. We retain the data for as long as needed to provide the Services and for a commercially reasonable period after.
California residents have the right to know, access, correct, delete, limit use of sensitive personal information, opt out of sale or sharing, and not receive discriminatory treatment for exercising these rights. You may also designate an authorized agent. We verify requests by matching the requesting email to the contact information on file. To exercise a California right, email support@notice.goaep.com with the subject line "California Privacy Request."
10. Your Privacy Choices
We do not sell your personal information for money. If any of our uses of cross-context behavioral advertising cookies constitutes "sharing" under the CPRA, you may opt out here:
- Email preferences — use the unsubscribe link in any GoAEP email, or reply with "UNSUBSCRIBE."
- Global Privacy Control (GPC) — if your browser sends a GPC signal, we treat it as a valid opt-out request for that browser.
- Email us — support@notice.goaep.com with the subject line "Do Not Share."
11. State-Specific Rights (CO, CT, VA, UT, TX and others)
Residents of states with comprehensive consumer-privacy laws — including Colorado, Connecticut, Virginia, Utah, and Texas — have rights analogous to those described in the California section above. Use the same contact address and identify your state of residence in your request.
12. Children & Minors
GoAEP is intended for adult, licensed insurance professionals. The Services are not directed to anyone under 18, and we do not knowingly collect personal information from minors. If you believe a minor has submitted information, contact us and we will delete it.
13. International Users
The Services are operated from the United States. If you access them from outside the U.S., you consent to the transfer and processing of your information in the U.S.
14. Changes
We will update this Privacy Policy as our practices evolve. Material changes will be reflected by a new Effective date.
15. Contact
Lync, LLC · 400 Travis St. Ste. 309, Shreveport, LA 71101 · support@notice.goaep.com
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