Client profile
- Region
- Northeast + Southeast (seasonal)
- Age band
- 70–74
- Budget
- Can afford a higher monthly premium for predictable costs.
- Medications
- Two generic maintenance medications, low tier.
- Providers
- Cardiologist in the Northeast; orthopedist in the Southeast.
- Travel
- Six months in each region annually; occasional cruises.
- Chronic conditions
- Well-controlled hypertension; prior joint replacement.
Client priorities
- Access to current specialists in both regions
- Predictable out-of-pocket costs
- Minimal referral friction
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