Training material only. Not marketing material and not for consumer distribution. Scripts are starting points to adapt to your carrier, state, and current CMS rules — not verbatim consumer-facing copy. Not legal, compliance, or enrollment advice. Always defer to current CMS guidance, your FMO's compliance team, and your carrier certifications. See disclaimers.
Social DM — warm reply to a Medicare question
Move the conversation off the platform without sounding sketchy.
Lower the social cost of asking. People publicly post Medicare questions because they're embarrassed to ask their family.
When someone in a Facebook group / community asks a Medicare question.
Hey — saw your post. I'm a licensed Medicare broker, happy to point you in the right direction (no pitching, promise). The answer actually depends on a couple of things specific to you. If you want, send me your ZIP in DM and a quick note on your doctors and meds, and I'll tell you the honest answer.
— {{agent_name}}Placeholders to replace
{{agent_name}}— Your full name
- CMS rule: no unsolicited contact about MA/PDP without a prior business relationship or Permission to Contact (PTC).
- Do not pitch specific MA/PDP plans in public social posts (CMS marketing rules).
Inspiration & starting point only. Verify against your carrier, state, and current CMS rules before use. See our disclaimers.
Sources
Reviewed Jul 15, 2026 · GoAEP editorial- 42 CFR §422.2264
Unsolicited contact prohibition and permitted marketing activities.
- 42 CFR §422.2260 – §422.2274
MA marketing standards (Subpart V).
- 42 CFR §423.2260 – §423.2274
Part D marketing standards (Subpart V).
- CMS Medicare Communications & Marketing Guidelines
Master CMS guide for MA and Part D communications and marketing.
Not marketing material. Not for consumer distribution. CMS rules evolve — verify against current guidance before use.
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