Training material only. Not marketing material and not for consumer distribution. Scripts are starting points to adapt to your carrier, state, and current CMS rules — not verbatim consumer-facing copy. Not legal, compliance, or enrollment advice. Always defer to current CMS guidance, your FMO's compliance team, and your carrier certifications. See disclaimers.
Referral ask — post-enrollment
Ask at the peak moment: right after they thank you.
Reciprocity at peak gratitude. The window is 5 minutes after they say 'thank you so much'.
Immediately after a successful enrollment.
{{client_first}}, I appreciate that. Can I ask you a favor?
Most of my new clients come from people like you saying 'you should call my guy.' Who's the next person in your life who's either on Medicare and grumbling about their plan, or about to turn 65?
Don't need a phone number — just a name. I'll do the rest, and I'll mention you sent me.Placeholders to replace
{{client_first}}— Client's first name{{agent_name}}— Your full name
- No gifts over the CMS nominal value threshold. No cash, no gift cards convertible to cash.
Inspiration & starting point only. Verify against your carrier, state, and current CMS rules before use. See our disclaimers.
Sources
Reviewed Jul 15, 2026 · GoAEP editorial- 42 CFR §422.2268
Prohibited marketing activities including cash / cash-equivalent gifts and inducement thresholds.
- CMS Medicare Communications & Marketing Guidelines
Master CMS guide for MA and Part D communications and marketing.
- 42 CFR §422.2260 – §422.2274
MA marketing standards (Subpart V).
Not marketing material. Not for consumer distribution. CMS rules evolve — verify against current guidance before use.
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